Beautiful business conversations Fiona Reynolds author the fight for beauty

Fiona Reynolds, Director General for the National Trust, now Master at Emmanuel College and a campaigner for protecting our natural environment for many years. Fiona is the author of The Fight for Beauty. Our path to a better future. I found the book a revelation. Fiona argued that we live in a world where the drive for economic growth is crowding out everything that can’t be given a monetary value. We’re stuck on a treadmill where only the material things in life gain traction and it’s getting harder to find space for the things that really matter but money can’t buy, including our future.

My interest is in the belief that beauty is foundational to human existence, and that business needs to play an important role in creating the conditions in which we can all thrive.

Talks to me about why ‘the human spirit needs beauty and can’t live without it’. Why the loss of the word beauty in economic and business language does us so much harm, and why we need it back. Lastly Fiona talks about Millennials returning to a values based view of the world that gives her hope.

Conversations about Beauty – Fiona Reynolds from Alan Moore on Vimeo.

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