Do Design why beauty is key to everything audio book

I am pleased to announce that Do Design. Why beauty is key to everything is available now as ‘the spoken word’ via @audible.com or from the @dobookco website.

I have always been fascinated by beautiful things: architecture, furniture, books. Beautiful things are prepared with love. The act of creating something of beauty is a way of bringing good into the world. Infused with optimism, it says simply: Life is worthwhile.

The effort to create enduring beauty is not dependent on style but truth. Beauty is what lends things their immortality.

These objects outlive their creators. They are a gift their creators give to the world. Beauty is resilient, it is life-affirming, it gives back to create more life.

We were all born inherently creative. We all have the capacity to bring beautiful things into this world and should be unapologetic about wanting to create them, whatever they are.

There is of course range in what we call beauty, but in the end the truth is that beautiful things endure.

Whether you are an artisan, an entrepreneur, or a CEO searching for some homespun hard-won wisdom, Do Design hopes to inspire, guide and show how we might so elegantly create for enduring beauty.

These are some of the responses I have received since we published.

‘Alan Moore’s book on beauty links the history of that which has been simply made, to that which has been extraordinarily made. The difference is that which is engineered, to what is crafted, to what is designed.’

John Maeda
Automattic – previously President Rhode Island School of Design, Partner at KCPB.

‘Your book gave me real clarity and a forceful nudge to just make things and see where it takes me. What a book!’

Jono Smart
Contemporary potter

‘An excellent guide to the essence of beauty — the freedom to create it and an argument for its power and importance to the soul.’

Tim Smit
The Eden Project

Journey further

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Beautiful Business helps people, teams and corporations deliver authentic, profitable restorative businesses through product and service innovation, training as inspirational learning, and mentoring. For more information on how we can help you hello@beautiful.business

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