Doing Beauty

Doing Beauty

Working directly with companies, I craft bespoke programmes tailored to realise potential and identify new routes for growth. I mentor teams, deliver inspirational learning as leadership programmes and advise on discovering unseen commercial opportunities. I provide businesses with a viable creative vision of what they can become, whilst keeping them honest and true to their core values. These companies emerge award winning, desirable and profitable Beautiful Businesses.

Intriguing questions I get asked and love to answer

How do the beliefs of people come together to shape something we believe to be beautiful? How does beauty as a philosophy and practice help us craft better things? How can beauty be applied to services and to organisations? How does beauty shape our decision processes? Can you code beauty? What does a beautiful organisation look like? How does a beautiful business yield high financial returns and can it still be ethical?

How does beauty scale? How does beauty express itself in the language of business?

Should beauty be a commercial duty?

Beautiful outcomes

The Coca Cola Co: I mentored and advised them to discover the opportunity in wellbeing. This is now integrated into their global business portfolio. Wellbeing is currently a $1 trillion industry.

MacLaren Automotive: I hosted breakthrough leadership training in conjunction with Cambridge University and The Judge Business School that demonstrated how beautiful working cultures could increase performance.

Lawbite: I worked with this virtual law firm to identify market opportunity, enterprise design and business model innovation. They decided to crowdfund financing, and it was the fastest raise in UK crowdfunding history in 2013. They were voted in the top 50 most innovative companies UK 2014.

Flute Office: I offered this cradle-to-cradle sustainable office furniture business growth strategy advice and mentoring. They subsequently won the D&AD Product design award and The MacArthur Award for Creative and Effective Institutions in 2013.

KPN: I worked with Holland’s largest mobile operator on a leadership programme on how KPN could become a more beautiful business.

Accel: I mentored Accel’s start-up teams to rethink and redesign business models. I also showed them how to deliver more beautiful customer experiences.

WPP: I provided briefings and talks on the impact of digital technologies to 100 CEOs of global digital business.

CVON: I helped this company identify the best opportunity for developing a mobile marketing patent portfolio. They exited to Apple for undisclosed sum.

Leading beautiful business

Our leadership programme will help you develop the skills to show up everyday and create beauty in your business. Let us know if you would like to join us.

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