Conversations about Beauty – Konrad Brits
Konrad is the founder and CEO of Falcon who source green coffee from eighteen producing countries, and work with coffee roasting companies all over the world. Konrad talks about purpose before profit, which means creating a resilient supply chain benefiting the growers over the long term. In this interview Konrad touches upon the same theme as Fiona which is the shift in the values of young people who want to buy ethical goods with traceability, who want to work for companies that are purpose driven.