13th January 2021 / Alan Moore

How to create a business the world needs, a transformative online course

‘How to create a business the world needs’. Based on my forthcoming book ‘Do Build. How to make and lead a business the world needs‘, I’m running a transformative online course at Hawkwood. This programme will help you to create a different type of business: one that will regenerate and restore our economy, our environment, […]

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6th March 2020 / Alan Moore

Beautiful Business Supper Club

Can you believe we at Beautiful.Business are a global community of over 25,000 people and from the messages received over the last few years it seems there is an appetite to explore what a beautiful world might look like. I am thinking about a London supper club where we can, not all 25,000 at once, […]

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9th September 2019 / Alan Moore

Does capitalism need saving from itself?

Does capitalism need saving from itself? My thoughts on Gillian Tett’s article for the Financial Times The business case for beauty Beauty is regenerative The other day a business founder asked me if beauty could help his company become more profitable, I replied, ‘why would you want to do it any other way?’ We need […]

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2nd July 2019 / Alan Moore

Living Beautifully Newsletter No.18

Living Beautifully by beautiful.business is a regular newsletter to share and inspire a different way of looking at the world: we have all had enough of ugly. As I have travelled over these past few months I become increasingly convinced of the universal nature of beauty. Applied to leadership and legacy we need leaders who can see an […]

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30th November 2018 / Alan Moore

Dieter Rams: Ten Design Principles for Creating a Beautiful Business

The philosopher Ralph Waldo Emerson said the question of beauty takes us from surfaces into thinking about the core foundations of things. This insight is vital to understanding that good design can touch all our lives in the minutest detail – and good design is foundational to beauty and what we bring into our world. […]

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3rd June 2018 / Alan Moore

Anselm Kiefer, beauty in art and learning to wait

In the 1980’s I worked on an Anselm Kiefer project with the Anthony d’Offay Gallery called Zweistromland, or The High Priestesss. Two massive steel bookcases furnished with books made from one of Kiefer’s favourite materials, lead. They made for an incredible installation. Why were they made? ‘I suspect that the human species – the unique […]

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10th January 2018 / Alan Moore

50 Beautiful Businesses

Compiled from The Beautiful Business Newsletters and Compendiums. This is the first list of 50 Beautiful Businesses. These businesses inspire a different way of looking at the world. We celebrate people who explore beauty beyond the superficial and strive to deliver truth, meaning and authenticity through beautiful products, experiences and solutions: Things beautifully made with […]

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12th December 2017 / Alan Moore

How poetry can help us make better things

In 1988 I was asked to design an exhibition catalogue for Cecil Collins the artist. My client The Anthony d’Offay Gallery gave me a brief, ‘could I design a catalogue that would look and feel like a jewel?’ How to make a jewel-like catalogue? I loved Cecil’s work, very English and spiritual. My thoughts turned […]

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22nd November 2017 / Alan Moore

Beautiful Business conversations with Xero CEO Rod Drury

I talk to Rod Drury CEO of Xero, an accountancy software company. We discuss the idea of legacy, beautifully written code, why beautiful businesses are the future, and why craftsmanship plays such a key role in Xero’s enterprise design and customer experience; how that relates to automation and AI. Can you scale beauty? Its a […]

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22nd November 2017 / Alan Moore

Beautiful business conversations with David Hieatt The Do Lectures

Why do we need more beauty in this world? And why do we need more beauty is business? Founder of The Do Lectures and Hiut Denim David Hieatt invited to me over to Cardigan Bay to talk about why I wrote Do Design: why beauty is key to everything. Starting with the observation, everything in […]

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