14th June 2019 / Alan Moore

Living Beautifully Newsletter No.19

Living Beautifully by beautiful.business is a regular newsletter to share and inspire a different way of looking at the world: we have all had enough of ugly. I am curious about beauty – why does beauty call us? Why do we know instinctively beauty is about truth and ethics and, a life lived that feels worthwhile? Celebrating […]

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16th October 2018 / Alan Moore

The only business model you need: responsibility for The Total

There is a concept called The Total; based around what we take, make and waste. All businesses are faced with costs associated to all three. The Total encompasses ethics, business, production process, products and the world we inhabit. We have an unlimited responsibility for The Total, a responsibility that we try but do not always […]

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2nd October 2018 / Alan Moore

Millennials. They want the cool thing, and, the right thing.

I asked Dame Fiona Reynolds, a Master at Cambridge University, UK and author of ‘The Fight for Beauty’ – ‘what gives you hope?’ Her answer; “The reason I feel optimistic is because I think young people are amazing and they get this stuff. This is a generation that has got no ticket to the future, […]

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2nd December 2017 / Alan Moore

China 2025 Why Post Brexit Britain Needs Beautiful Businesses

This week I talked to a friend who is working in China. Having just come back from a three day learning journey he shared his insight “Astoundingly, beautiful craftsmanship is recognised and supported by the government at a very high level”. In fact, the government is seriously supporting this the idea – the latest PRC […]

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