Training – Living Beautifully


Living Beautifully

How to apply beauty in all we are and do


Based on my recent book, ‘Do Design. Why beauty is the key to everything’. I am offering a one-day experience, crafted to help you understand and develop ways of seeing and understanding beauty in all its incarnations. If we can be more beautiful in our thoughts, in our actions and in how we interact with the world, we can learn to live and work more beautifully.


Perfect for individuals who want to create more beauty in their work, lives and businesses or for teams that want to create that together. We will help you develop the skills to show up, and, everyday create beauty, whatever it is you do.


Seeing your life and work through the lens of beauty

Making your life and business work more beautifully

How beauty guides better decision making

Understanding how beauty can get us to arrive at better answers

Experiencing how beauty as philosophy and practice helps us craft better things

Understanding the value of beauty in the experiences you create

Learning to lead more beautifully




‘We can now see how we can use beauty as a lens to look deeper into our investment portfolio.’

Richard Speetjens
Robeco Leader in sustainability investing


‘Alan Moore inspired us about the importance of beauty in everything, during our innovation workshop in Toulouse on the subject “Beautiful Garden”. Alan’s talk and participation in the workshop introduced a new dimension and the importance of creating engagement, meaning and creativity by always striving to bring beauty into the world.’

Ulf Axelsson
Husqvarna Group


‘Alan is the best I know in describing, if not predicting, why the future of business looks the way it does, and knowing what it means. But more than that, he knows how to apply that connective insight and knowledge. Alan would be invaluable to any company exploring ‘what next?’ means to them and what they might do about it. Especially if they wanted to make it beautiful.’

Menno van Doorn
Director of Sogeti Labs Research Institute. CapGemini Group

More information

If you are interested in a Beautiful Business workshop please say hello.

Download PDF


Do Design. Why beauty is key to everything

Published by Do Books in 2016 – an international bestseller.

So much passes us by, unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored.

Do Design invites us to rethink not only what we produce – whether it’s a website, a handmade chair, or a business – but how and why. With examples from Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty?

‘Alan Moore’s book on beauty links the history of that which has been simply made, to that which has been extraordinarily made. The difference is that which is engineered, to what is crafted, to what is designed.’

John Maeda
Automattic – previously President Rhode Island School of Design, Partner at KCPB.

‘I found your book so, unbelievably inspiring. The concept of beauty and truth is something that has really altered the way I am approaching creative thinking, and upon finishing the book I decided I would read it again and again at the outset of future design projects to help me to get in the right frame of mind.’

Jim Davis
Personal correspondence

‘Your book gave me real clarity and a forceful nudge to just make things and see where it takes me. What a book!’

Jono Smart
Contemporary potter

‘I read your book Do Design on why beauty is key to everything. What you described in the book is not just an approach to design, it’s a way of life.’

Karen Hodkinson
ID magazine

No Straight Lines

Published in 2011 by Bloodstone

Living at the adaptive edge of our linear economy, faced with multiple challenges that are social, political, economic and organisational. No Straight Lines asks the question – how can we design and then create a restorative economy that works in a world where it’s not business as usual, in a world that is nonlinear?

For me, as a designer, helping create a restorative economy is probably the best design challenge going.

‘In the moments between watching and re-watching the Olympic Opening Ceremony in the past 48 hours, I’ve been reading No Straight Lines: Making Sense of Our Non-Linear World by Alan Moore. Alan presents the current array of economic and social problems as a kind of design challenge, where what is being redesigned is the organisation of society as a whole. Insanely ambitious, but I rather like that. In sum: ‘Imagine the impossible, then create it.’ Our hero Danny Boyle would agree.’

Diane Coyle
OBE; Vice Chairman BBC Trust; Economist; author of The Economics of Enough: How to Run the Economy as If the Future Matters, The Soulful Science.

‘No Straight Lines is a passionate and intelligent book that explores the insanity of humankinds desire to organise itself along engineered technical, mechanistic lines when we are part of the natural world which is fluid, adaptive and asymmetrical. You find no straight lines in nature. Anyone who is interested in the future, interested in how our aspirations to work in a way that satisfies our creative intent and frankly, anyone who has an interest in the true nature of happiness – should read this important book. This is a great achievement and I commend this book to you.’

Tim Smit
Founder of The Eden Project Cornwall