29th January 2022 / Alan Moore

A short film about why beauty is key to everything

Do Design. Why Beauty is Key to Everything from Alan Moore on Vimeo. We are creative beings. We love to make things. This book will inspire you to create better things for better reasons. Things that people will love – for a long time to come. Some say beauty is a luxury. But what if […]

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11th March 2021 / Alan Moore

Book review of Do Build. How to make and lead a business the world needs

I am deeply grateful of this book review by Richard Brophy. This is my personal reflection on Alan Moore‘s new book for the Do Book Co. series. The book: ‘Do Build: How to make and lead a business the world needs. In this piece I try to situate Alan’s book in my own reflection on the […]

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24th December 2020 / Alan Moore

Do Build. How to make and lead a business the world needs

In March 2021 I am publishing a new book. Do Build. How to make and lead a business the world needs. Paul Hawken writes about Do Build, “This may be the most enlightened, concise, and extraordinary book on business ever written. It could be said that true beauty and business have never met. They do […]

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1st October 2019 / Alan Moore

Climate Change is an Opportunity

“That’s what climate change is offering us—a new story about how human beings should interact with each other in this heavenly home called Earth” — Paul Hawken. Paul Hawken is the editor and curator of Project Drawdown. He has inspired both me and my imagination. This is the transcript of an interview where he discusses […]

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9th September 2019 / Alan Moore

Does capitalism need saving from itself?

Does capitalism need saving from itself? My thoughts on Gillian Tett’s article for the Financial Times The business case for beauty Beauty is regenerative The other day a business founder asked me if beauty could help his company become more profitable, I replied, ‘why would you want to do it any other way?’ We need […]

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14th July 2019 / Alan Moore

The business case for beauty

Article written for Management Today. Your company could be a work of art – and more enduringly profitable as a result, argues designer and author Alan Moore. Is the world a work of art? Nobel Prize winning scientist Frank Wilczek asked that remarkable question because he saw beauty in the fundamental laws of nature, which […]

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2nd July 2019 / Alan Moore

Living Beautifully Newsletter No.18

Living Beautifully by beautiful.business is a regular newsletter to share and inspire a different way of looking at the world: we have all had enough of ugly. As I have travelled over these past few months I become increasingly convinced of the universal nature of beauty. Applied to leadership and legacy we need leaders who can see an […]

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27th June 2019 / Alan Moore

Is that the most beautiful decision you could make?

I was asked recently how one could simply and directly apply beauty into leadership? Imagine a company, a large automotive corporation is having a board meeting. The company is under pressure, decisions have to be made to counter its current poor performance of its sales and financial performance.  A number of the board have come […]

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17th May 2019 / Alan Moore

A Way of Looking: The Social Role of An Artist

I was born in China in a small ordinary town from the eastern part of China. Growing up there was difficult for me, because the wave of Chinese economy reform reached our town in the late 1980s, just before I entered into adolescence. My parents decided to move from our village to a town house, […]

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2nd March 2019 / Alan Moore

Pathway to Creating a Beautiful Business

Morning ritual. We walked. Having the gorgeous backdrop of Óbidos and its coast was a gift. Something magical happens where the land greets the sea segueing with the sky.  We made tracks – tracks a metaphor for a path walked. Who were we? “We” were 70 human beings working together, as one company. ‘We’ were […]

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