12th June 2018 / Alan Moore

Can Businesses be Beautiful and Profitable?

The lens of beauty enables more thoughtful design. It inspires the crafting of more meaningful products and services. It creates a resilient business, with a more committed workforce. Beautiful leadership brings out the very best in people so they feel inspired to do their best work. Beauty is not a soft option, it takes hard […]

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10th January 2018 / Alan Moore

50 Beautiful Businesses

Compiled from The Beautiful Business Newsletters and Compendiums. This is the first list of 50 Beautiful Businesses. These businesses inspire a different way of looking at the world. We celebrate people who explore beauty beyond the superficial and strive to deliver truth, meaning and authenticity through beautiful products, experiences and solutions: Things beautifully made with […]

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12th December 2017 / Alan Moore

How poetry can help us make better things

In 1988 I was asked to design an exhibition catalogue for Cecil Collins the artist. My client The Anthony d’Offay Gallery gave me a brief, ‘could I design a catalogue that would look and feel like a jewel?’ How to make a jewel-like catalogue? I loved Cecil’s work, very English and spiritual. My thoughts turned […]

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10th December 2017 / Alan Moore

Do Design why beauty is key to everything audio book

I am pleased to announce that Do Design. Why beauty is key to everything is available now as ‘the spoken word’ via @audible.com or from the @dobookco website. I have always been fascinated by beautiful things: architecture, furniture, books. Beautiful things are prepared with love. The act of creating something of beauty is a way […]

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8th December 2017 / Alan Moore

Shaker furniture and Doug Englebert what do they have in common?

A while back, I was sitting in the Shaker rocking chair I’ve owned for over 30 years along with some other Shaker furniture, boxes, a chest of drawers. The thought came to me that the Shakers somehow took common objects, a tin box, a bonnet, a house, a kitchen garden and turned them into works […]

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2nd December 2017 / Alan Moore

China 2025 Why Post Brexit Britain Needs Beautiful Businesses

This week I talked to a friend who is working in China. Having just come back from a three day learning journey he shared his insight “Astoundingly, beautiful craftsmanship is recognised and supported by the government at a very high level”. In fact, the government is seriously supporting this the idea – the latest PRC […]

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22nd November 2017 / Alan Moore

Beautiful Business conversations with Xero CEO Rod Drury

I talk to Rod Drury CEO of Xero, an accountancy software company. We discuss the idea of legacy, beautifully written code, why beautiful businesses are the future, and why craftsmanship plays such a key role in Xero’s enterprise design and customer experience; how that relates to automation and AI. Can you scale beauty? Its a […]

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21st November 2017 / Alan Moore

Beautiful business conversations Peter Childs Head Dyson School Design Engineering

Peter Childs, the inspiring Head of the Dyson School of Design Engineering at Imperial College London, talks to me about beautiful AI and beautiful automation. What is the connection between the hymn Amazing Grace and the concept of beauty he asked me? I asked, should beauty be taught throughout higher education? I discuss these ideas […]

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