14th July 2019 / Alan Moore

The business case for beauty

Article written for Management Today. Your company could be a work of art – and more enduringly profitable as a result, argues designer and author Alan Moore. Is the world a work of art? Nobel Prize winning scientist Frank Wilczek asked that remarkable question because he saw beauty in the fundamental laws of nature, which […]

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30th November 2018 / Alan Moore

Dieter Rams: Ten Design Principles for Creating a Beautiful Business

The philosopher Ralph Waldo Emerson said the question of beauty takes us from surfaces into thinking about the core foundations of things. This insight is vital to understanding that good design can touch all our lives in the minutest detail – and good design is foundational to beauty and what we bring into our world. […]

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10th January 2018 / Alan Moore

50 Beautiful Businesses

Compiled from The Beautiful Business Newsletters and Compendiums. This is the first list of 50 Beautiful Businesses. These businesses inspire a different way of looking at the world. We celebrate people who explore beauty beyond the superficial and strive to deliver truth, meaning and authenticity through beautiful products, experiences and solutions: Things beautifully made with […]

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12th December 2017 / Alan Moore

How poetry can help us make better things

In 1988 I was asked to design an exhibition catalogue for Cecil Collins the artist. My client The Anthony d’Offay Gallery gave me a brief, ‘could I design a catalogue that would look and feel like a jewel?’ How to make a jewel-like catalogue? I loved Cecil’s work, very English and spiritual. My thoughts turned […]

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10th December 2017 / Alan Moore

Do Design why beauty is key to everything audio book

I am pleased to announce that Do Design. Why beauty is key to everything is available now as ‘the spoken word’ via @audible.com or from the @dobookco website. I have always been fascinated by beautiful things: architecture, furniture, books. Beautiful things are prepared with love. The act of creating something of beauty is a way […]

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22nd November 2017 / Alan Moore

Beautiful Business conversations with Xero CEO Rod Drury

I talk to Rod Drury CEO of Xero, an accountancy software company. We discuss the idea of legacy, beautifully written code, why beautiful businesses are the future, and why craftsmanship plays such a key role in Xero’s enterprise design and customer experience; how that relates to automation and AI. Can you scale beauty? Its a […]

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22nd November 2017 / Alan Moore

Beautiful business conversations with David Hieatt The Do Lectures

Why do we need more beauty in this world? And why do we need more beauty is business? Founder of The Do Lectures and Hiut Denim David Hieatt invited to me over to Cardigan Bay to talk about why I wrote Do Design: why beauty is key to everything. Starting with the observation, everything in […]

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21st November 2017 / Alan Moore

Beautiful business conversations Peter Childs Head Dyson School Design Engineering

Peter Childs, the inspiring Head of the Dyson School of Design Engineering at Imperial College London, talks to me about beautiful AI and beautiful automation. What is the connection between the hymn Amazing Grace and the concept of beauty he asked me? I asked, should beauty be taught throughout higher education? I discuss these ideas […]

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19th December 2016 / Alan

What does it mean to be a beautiful business?

I have always been fascinated by beautiful things: architecture, furniture, tools, books, even businesses. Beautiful things are prepared with love. The act of creating something of beauty is a way of bringing good into the world. Infused with optimism, it says simply: Life is worthwhile. The effort to create enduring beauty is not dependent on style […]

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