14th July 2019 / Alan Moore

The business case for beauty

Article written for Management Today. Your company could be a work of art – and more enduringly profitable as a result, argues designer and author Alan Moore. Is the world a work of art? Nobel Prize winning scientist Frank Wilczek asked that remarkable question because he saw beauty in the fundamental laws of nature, which […]

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18th May 2019 / Alan Moore

The weave of beauty and design in building a beautiful business

Sometimes you need to step away. We gathered at a place called Porthean right on the Cornish Coast. You can taste the salty air, where the land, sea and sky interconnect. Over the last few days I have been working with a fabulous group of people from Poland, India, United Kingdom, Brazil, Estonia that make […]

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31st January 2019 / Alan Moore

To Larry Fink of BlackRock, Beauty not purpose is the ultimate metric

At the beginning of 2019 Larry Fink CEO of Blackrock Investments wrote his yearly letter to CEO’s, Purpose and Profit. He argued that there is an urgent need to take the long-term view, but that short termism to protect legacy businesses, and monopolistic powerbases is detrimental to what happens next. Fink believes that ‘Purpose Will […]

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7th January 2019 / Alan Moore

A call to Beautiful Leaders and Makers 2019

The Business Case for Beautiful Business Every morning I walk in the countryside, during which I reflect on the many aspects of beauty, what beauty means to me as an individual, and, what beauty means for the work I do. What beauty means were we to use it as a frame and practice for ‘living’ […]

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30th November 2018 / Alan Moore

Dieter Rams: Ten Design Principles for Creating a Beautiful Business

The philosopher Ralph Waldo Emerson said the question of beauty takes us from surfaces into thinking about the core foundations of things. This insight is vital to understanding that good design can touch all our lives in the minutest detail – and good design is foundational to beauty and what we bring into our world. […]

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16th November 2018 / Alan Moore

The Beauty of the Human

Bjarke Ingels Interview: The Beauty of the Human from Louisiana Channel on Vimeo. “The one thing all humans share is that we all inhabit the same limited amount of real estate, which is planet earth.” Danish architect Bjarke Ingels discusses an ultra local approach to architecture in a global world. The beauty of the human […]

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16th October 2018 / Alan Moore

The only business model you need: responsibility for The Total

There is a concept called The Total; based around what we take, make and waste. All businesses are faced with costs associated to all three. The Total encompasses ethics, business, production process, products and the world we inhabit. We have an unlimited responsibility for The Total, a responsibility that we try but do not always […]

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24th August 2018 / Alan Moore

Hack the Root: from waste to living building materials

Hack the Root, is a piece of installation artwork by architectural technologist Mae-Ling Lokko, whose passion is to crate value from materials that otherwise would have been discarded or forgotten. The installation was commissioned by Liverpool Biennale and RIBA (Royal Institute of British Architects) North, the core pieces of which are ‘growing trays’ in the […]

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15th July 2018 / Alan Moore

Passage for Par shows our world to be sensual, textured, collaborative

Passage for Par is a dance performance created specially for and presented on Par Beach Cornwall, conceived and directed by choreographer Rosemary Lee for the Cornish International Art Programme GroundWork. At the turn of the tide 30 women will rhythmically snake their way across the tidal landscape, tracing meandering pathways through the wet sand, their […]

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4th July 2018 / Alan Moore

Do Design: 14 practices to create enduring beauty

Because beauty and great design appear to be so effortless, we mistake it to be easy. Or, that genius was bestowed upon its creators by some divine spirit. There is no doubt we all have gifts. But it is only when we practise daily that we develop the capacity to see, design and create work […]

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