14th July 2019 / Alan Moore

The business case for beauty

Article written for Management Today. Your company could be a work of art – and more enduringly profitable as a result, argues designer and author Alan Moore. Is the world a work of art? Nobel Prize winning scientist Frank Wilczek asked that remarkable question because he saw beauty in the fundamental laws of nature, which […]

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14th June 2019 / Alan Moore

Living Beautifully Newsletter No.19

Living Beautifully by beautiful.business is a regular newsletter to share and inspire a different way of looking at the world: we have all had enough of ugly. I am curious about beauty – why does beauty call us? Why do we know instinctively beauty is about truth and ethics and, a life lived that feels worthwhile? Celebrating […]

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31st January 2019 / Alan Moore

To Larry Fink of BlackRock, Beauty not purpose is the ultimate metric

At the beginning of 2019 Larry Fink CEO of Blackrock Investments wrote his yearly letter to CEO’s, Purpose and Profit. He argued that there is an urgent need to take the long-term view, but that short termism to protect legacy businesses, and monopolistic powerbases is detrimental to what happens next. Fink believes that ‘Purpose Will […]

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7th January 2019 / Alan Moore

A call to Beautiful Leaders and Makers 2019

The Business Case for Beautiful Business Every morning I walk in the countryside, during which I reflect on the many aspects of beauty, what beauty means to me as an individual, and, what beauty means for the work I do. What beauty means were we to use it as a frame and practice for ‘living’ […]

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6th December 2018 / Alan Moore

Living off the coast of Utopia

Emerson said beauty gets us out of surfaces and into the foundation of things. The Shakers, Doug Engelbart (the designer of the mouse and video conferencing), the inventor of Aikido, and tech company Raspberry Pi all share a common theme — they have all brought the new into the world, increasing our social, spiritual and economic potential. […]

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30th November 2018 / Alan Moore

Dieter Rams: Ten Design Principles for Creating a Beautiful Business

The philosopher Ralph Waldo Emerson said the question of beauty takes us from surfaces into thinking about the core foundations of things. This insight is vital to understanding that good design can touch all our lives in the minutest detail – and good design is foundational to beauty and what we bring into our world. […]

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17th November 2018 / Alan Moore

Dieter Rams: better human, better leader, better maker

“The time of thoughtless design for thoughtless consumption is over” — Dieter Rams. Gary Hustwit writes, “For over fifty years, Dieter Rams has left an indelible mark on the field of product design and the world at large with his iconic work at Braun and Vitsoe. The objects Dieter has designed have touched the lives of millions […]

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21st October 2018 / Alan Moore

Living Beautifully Compendium No.4

Beautiful things are prepared with love. Beautiful experiences lift the human spirit. They say, optimistically, life is worthwhile. If we can be more beautiful in our thoughts and in our actions, we can learn to live and work more beautifully. We’ve all had enough of ugly. This is the fourth ‘Living Beautifully Compendium’. It shows […]

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16th October 2018 / Alan Moore

The only business model you need: responsibility for The Total

There is a concept called The Total; based around what we take, make and waste. All businesses are faced with costs associated to all three. The Total encompasses ethics, business, production process, products and the world we inhabit. We have an unlimited responsibility for The Total, a responsibility that we try but do not always […]

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24th August 2018 / Alan Moore

Hack the Root: from waste to living building materials

Hack the Root, is a piece of installation artwork by architectural technologist Mae-Ling Lokko, whose passion is to crate value from materials that otherwise would have been discarded or forgotten. The installation was commissioned by Liverpool Biennale and RIBA (Royal Institute of British Architects) North, the core pieces of which are ‘growing trays’ in the […]

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