2nd March 2019 / Alan Moore

Pathway to Creating a Beautiful Business

Morning ritual. We walked. Having the gorgeous backdrop of Óbidos and its coast was a gift. Something magical happens where the land greets the sea segueing with the sky.  We made tracks – tracks a metaphor for a path walked. Who were we? “We” were 70 human beings working together, as one company. ‘We’ were […]

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7th January 2019 / Alan Moore

A call to Beautiful Leaders and Makers 2019

The Business Case for Beautiful Business Every morning I walk in the countryside, during which I reflect on the many aspects of beauty, what beauty means to me as an individual, and, what beauty means for the work I do. What beauty means were we to use it as a frame and practice for ‘living’ […]

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30th November 2018 / Alan Moore

Dieter Rams: Ten Design Principles for Creating a Beautiful Business

The philosopher Ralph Waldo Emerson said the question of beauty takes us from surfaces into thinking about the core foundations of things. This insight is vital to understanding that good design can touch all our lives in the minutest detail – and good design is foundational to beauty and what we bring into our world. […]

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27th February 2018 / Alan Moore

The Beautiful Leaders Programme

Over the last year, I have been prototyping ‘The Beautiful Leaders Programme’. I have spent time looking at a range of businesses that inspire a different way of looking at the world. I went in search of profitable businesses across the globe that are enduringly beautiful. From that inspiring journey came an extensive record of […]

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10th January 2018 / Alan Moore

50 Beautiful Businesses

Compiled from The Beautiful Business Newsletters and Compendiums. This is the first list of 50 Beautiful Businesses. These businesses inspire a different way of looking at the world. We celebrate people who explore beauty beyond the superficial and strive to deliver truth, meaning and authenticity through beautiful products, experiences and solutions: Things beautifully made with […]

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12th December 2017 / Alan Moore

How poetry can help us make better things

In 1988 I was asked to design an exhibition catalogue for Cecil Collins the artist. My client The Anthony d’Offay Gallery gave me a brief, ‘could I design a catalogue that would look and feel like a jewel?’ How to make a jewel-like catalogue? I loved Cecil’s work, very English and spiritual. My thoughts turned […]

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10th December 2017 / Alan Moore

Do Design why beauty is key to everything audio book

I am pleased to announce that Do Design. Why beauty is key to everything is available now as ‘the spoken word’ via @audible.com or from the @dobookco website. I have always been fascinated by beautiful things: architecture, furniture, books. Beautiful things are prepared with love. The act of creating something of beauty is a way […]

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8th December 2017 / Alan Moore

Shaker furniture and Doug Englebert what do they have in common?

A while back, I was sitting in the Shaker rocking chair I’ve owned for over 30 years along with some other Shaker furniture, boxes, a chest of drawers. The thought came to me that the Shakers somehow took common objects, a tin box, a bonnet, a house, a kitchen garden and turned them into works […]

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2nd December 2017 / Alan Moore

China 2025 Why Post Brexit Britain Needs Beautiful Businesses

This week I talked to a friend who is working in China. Having just come back from a three day learning journey he shared his insight “Astoundingly, beautiful craftsmanship is recognised and supported by the government at a very high level”. In fact, the government is seriously supporting this the idea – the latest PRC […]

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21st November 2017 / Alan Moore

How to craft a beautiful business

The time has come for a sea change in how we think about business, the role of business in our world its impact on our society. We need to reframe business in the context of beauty. Why beauty? Beauty isn’t about pretty dresses and sunset vistas: it’s about taking common objects and experiences, and turning […]

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