1st December 2017 / Alan Moore

Brunello Cucinelli the business case for purpose

Brunello Cucinelli has been making clothes very successfully since 1978. Cucinelli pays his staff more than the average wage for their jobs, insists they work no longer than eight-and-a-half hours a day, and spends around 20% of his profits on what he calls “the gift”. He also runs a oversubscribed craft school craft school, where […]

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22nd November 2017 / Alan Moore

Beautiful Business conversations with Xero CEO Rod Drury

I talk to Rod Drury CEO of Xero, an accountancy software company. We discuss the idea of legacy, beautifully written code, why beautiful businesses are the future, and why craftsmanship plays such a key role in Xero’s enterprise design and customer experience; how that relates to automation and AI. Can you scale beauty? Its a […]

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22nd November 2017 / Alan Moore

Beautiful business conversations with David Hieatt The Do Lectures

Why do we need more beauty in this world? And why do we need more beauty is business? Founder of The Do Lectures and Hiut Denim David Hieatt invited to me over to Cardigan Bay to talk about why I wrote Do Design: why beauty is key to everything. Starting with the observation, everything in […]

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21st November 2017 / Alan Moore

How to craft a beautiful business

The time has come for a sea change in how we think about business, the role of business in our world its impact on our society. We need to reframe business in the context of beauty. Why beauty? Beauty isn’t about pretty dresses and sunset vistas: it’s about taking common objects and experiences, and turning […]

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21st November 2017 / Alan Moore

Monocle 24 radio interview how to create beautiful businesses

Monocle Radio asked me to come and talk about beauty, and beautiful businesses. Why we make what we make and how we make it. As Emerson said, beauty gets us out of surfaces and into the foundations of things. So beautiful businesses have strong purpose and positive cultures, with products that are good to people […]

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19th December 2016 / Alan

What does it mean to be a beautiful business?

I have always been fascinated by beautiful things: architecture, furniture, tools, books, even businesses. Beautiful things are prepared with love. The act of creating something of beauty is a way of bringing good into the world. Infused with optimism, it says simply: Life is worthwhile. The effort to create enduring beauty is not dependent on style […]

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27th November 2016 / Alan

Start with optimism

Where do we start any piece of work? We want to be inspired, to be excited about the creative potential of making something useful. It could be a new piece of personal work, it might be a business challenge, but key is to be intrigued enough to lean forward and give it your full attention. […]

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