22nd March 2018 / Alan Moore

The CEO Guide to creating a Beautiful Business

What would your business look like were it more beautiful? I have always been fascinated by beautiful things: landscape, architecture, furniture, tools, books, music, words as stories, food, businesses. Beautiful things are prepared with love. The act of creating something of beauty is a way of bringing good into the world. Infused with optimism, it […]

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12th December 2017 / Alan Moore

How poetry can help us make better things

In 1988 I was asked to design an exhibition catalogue for Cecil Collins the artist. My client The Anthony d’Offay Gallery gave me a brief, ‘could I design a catalogue that would look and feel like a jewel?’ How to make a jewel-like catalogue? I loved Cecil’s work, very English and spiritual. My thoughts turned […]

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21st November 2017 / Alan Moore

How to craft a beautiful business

The time has come for a sea change in how we think about business, the role of business in our world its impact on our society. We need to reframe business in the context of beauty. Why beauty? Beauty isn’t about pretty dresses and sunset vistas: it’s about taking common objects and experiences, and turning […]

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19th December 2016 / Alan

What does it mean to be a beautiful business?

I have always been fascinated by beautiful things: architecture, furniture, tools, books, even businesses. Beautiful things are prepared with love. The act of creating something of beauty is a way of bringing good into the world. Infused with optimism, it says simply: Life is worthwhile. The effort to create enduring beauty is not dependent on style […]

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27th November 2016 / Alan

Start with optimism

Where do we start any piece of work? We want to be inspired, to be excited about the creative potential of making something useful. It could be a new piece of personal work, it might be a business challenge, but key is to be intrigued enough to lean forward and give it your full attention. […]

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