14th July 2019 / Alan Moore

The business case for beauty

Article written for Management Today. Your company could be a work of art – and more enduringly profitable as a result, argues designer and author Alan Moore. Is the world a work of art? Nobel Prize winning scientist Frank Wilczek asked that remarkable question because he saw beauty in the fundamental laws of nature, which […]

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2nd July 2019 / Alan Moore

Living Beautifully Newsletter No.18

Living Beautifully by beautiful.business is a regular newsletter to share and inspire a different way of looking at the world: we have all had enough of ugly. As I have travelled over these past few months I become increasingly convinced of the universal nature of beauty. Applied to leadership and legacy we need leaders who can see an […]

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2nd March 2019 / Alan Moore

Beautiful Leadership Workshop. An invitation to Do.

Beautiful Leadership Workshop Our Beautiful Business Faculty is offering, in collaboration with Interface, a one-day interactive experience on Beautiful Leadership. A day to become a more beautiful human, leader and maker by integrating beauty into your daily practice. This experience is for leaders, makers and investors who are looking for a transformational leadership experience to […]

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2nd March 2019 / Alan Moore

Pathway to Creating a Beautiful Business

Morning ritual. We walked. Having the gorgeous backdrop of Óbidos and its coast was a gift. Something magical happens where the land greets the sea segueing with the sky.  We made tracks – tracks a metaphor for a path walked. Who were we? “We” were 70 human beings working together, as one company. ‘We’ were […]

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31st January 2019 / Alan Moore

To Larry Fink of BlackRock, Beauty not purpose is the ultimate metric

At the beginning of 2019 Larry Fink CEO of Blackrock Investments wrote his yearly letter to CEO’s, Purpose and Profit. He argued that there is an urgent need to take the long-term view, but that short termism to protect legacy businesses, and monopolistic powerbases is detrimental to what happens next. Fink believes that ‘Purpose Will […]

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7th January 2019 / Alan Moore

A call to Beautiful Leaders and Makers 2019

The Business Case for Beautiful Business Every morning I walk in the countryside, during which I reflect on the many aspects of beauty, what beauty means to me as an individual, and, what beauty means for the work I do. What beauty means were we to use it as a frame and practice for ‘living’ […]

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6th December 2018 / Alan Moore

Living off the coast of Utopia

Emerson said beauty gets us out of surfaces and into the foundation of things. The Shakers, Doug Engelbart (the designer of the mouse and video conferencing), the inventor of Aikido, and tech company Raspberry Pi all share a common theme — they have all brought the new into the world, increasing our social, spiritual and economic potential. […]

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30th November 2018 / Alan Moore

Dieter Rams: Ten Design Principles for Creating a Beautiful Business

The philosopher Ralph Waldo Emerson said the question of beauty takes us from surfaces into thinking about the core foundations of things. This insight is vital to understanding that good design can touch all our lives in the minutest detail – and good design is foundational to beauty and what we bring into our world. […]

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16th October 2018 / Alan Moore

The only business model you need: responsibility for The Total

There is a concept called The Total; based around what we take, make and waste. All businesses are faced with costs associated to all three. The Total encompasses ethics, business, production process, products and the world we inhabit. We have an unlimited responsibility for The Total, a responsibility that we try but do not always […]

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14th September 2018 / Alan Moore

Is responsABility asset management the Luke Skywalker of investing?

Yesterday I was in Zurich to interview the President of the ethical Asset Management Co. responsABility. We were in the pump room of an old brewery. Somewhat fitting to discuss capital flows of money, and what is required in creating the necessary conditions of a restorative economy – for all. in today’s world. The chairs […]

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