6th October 2022 / Alan Moore

Designing a Beautiful Business at The Lost Gardens of Heligan

Designing a Beautiful Business at Heligan The Lost Gardens of Heligan, Cornwall – 25 November 2022 In partnership with the Lost Gardens of Heligan you are invited to attend our one day programme on 25 November 2022. This programme is designed for an intimate small group, to ensure a highly immersive and interactive exploration into the […]

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14th July 2019 / Alan Moore

The business case for beauty

Article written for Management Today. Your company could be a work of art – and more enduringly profitable as a result, argues designer and author Alan Moore. Is the world a work of art? Nobel Prize winning scientist Frank Wilczek asked that remarkable question because he saw beauty in the fundamental laws of nature, which […]

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18th May 2019 / Alan Moore

The weave of beauty and design in building a beautiful business

Sometimes you need to step away. We gathered at a place called Porthean right on the Cornish Coast. You can taste the salty air, where the land, sea and sky interconnect. Over the last few days I have been working with a fabulous group of people from Poland, India, United Kingdom, Brazil, Estonia that make […]

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2nd March 2019 / Alan Moore

Beautiful Leadership Workshop. An invitation to Do.

Beautiful Leadership Workshop Our Beautiful Business Faculty is offering, in collaboration with Interface, a one-day interactive experience on Beautiful Leadership. A day to become a more beautiful human, leader and maker by integrating beauty into your daily practice. This experience is for leaders, makers and investors who are looking for a transformational leadership experience to […]

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2nd March 2019 / Alan Moore

Pathway to Creating a Beautiful Business

Morning ritual. We walked. Having the gorgeous backdrop of Óbidos and its coast was a gift. Something magical happens where the land greets the sea segueing with the sky.  We made tracks – tracks a metaphor for a path walked. Who were we? “We” were 70 human beings working together, as one company. ‘We’ were […]

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31st January 2019 / Alan Moore

To Larry Fink of BlackRock, Beauty not purpose is the ultimate metric

At the beginning of 2019 Larry Fink CEO of Blackrock Investments wrote his yearly letter to CEO’s, Purpose and Profit. He argued that there is an urgent need to take the long-term view, but that short termism to protect legacy businesses, and monopolistic powerbases is detrimental to what happens next. Fink believes that ‘Purpose Will […]

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7th January 2019 / Alan Moore

A call to Beautiful Leaders and Makers 2019

The Business Case for Beautiful Business Every morning I walk in the countryside, during which I reflect on the many aspects of beauty, what beauty means to me as an individual, and, what beauty means for the work I do. What beauty means were we to use it as a frame and practice for ‘living’ […]

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30th November 2018 / Alan Moore

Dieter Rams: Ten Design Principles for Creating a Beautiful Business

The philosopher Ralph Waldo Emerson said the question of beauty takes us from surfaces into thinking about the core foundations of things. This insight is vital to understanding that good design can touch all our lives in the minutest detail – and good design is foundational to beauty and what we bring into our world. […]

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21st October 2018 / Alan Moore

Living Beautifully Compendium No.4

Beautiful things are prepared with love. Beautiful experiences lift the human spirit. They say, optimistically, life is worthwhile. If we can be more beautiful in our thoughts and in our actions, we can learn to live and work more beautifully. We’ve all had enough of ugly. This is the fourth ‘Living Beautifully Compendium’. It shows […]

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14th October 2018 / Alan Moore

Why the practice of craft makes a meaningful life

I was trained both as a typographer, and as a book designer. Both these practices are steeped in craft. So much knowledge required of materials (don’t get me started on paper – colour, transparency, weight, texture – to this today every piece of paper I touch is evaluated – receipts mostly), production processes, typefaces, and, […]

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