24th December 2020 / Alan Moore

Do Build. How to make and lead a business the world needs

In March 2021 I am publishing a new book. Do Build. How to make and lead a business the world needs. Paul Hawken writes about Do Build, “This may be the most enlightened, concise, and extraordinary book on business ever written. It could be said that true beauty and business have never met. They do […]

read full article

14th October 2019 / Alan Moore

This Beautiful Life. How to design and make one. Workshop

This Beautiful Life. How to design and make one Sat, 8 February 2020 | 09:30 – 16:30 GMT Kettle’s Yard, Castle Street, Cambridge. CB3 OAQ Description What would it mean to live a more beautiful life? How might our work be more beautiful? How might we do things differently? Could beauty help us draw upon […]

read full article

14th July 2019 / Alan Moore

The business case for beauty

Article written for Management Today. Your company could be a work of art – and more enduringly profitable as a result, argues designer and author Alan Moore. Is the world a work of art? Nobel Prize winning scientist Frank Wilczek asked that remarkable question because he saw beauty in the fundamental laws of nature, which […]

read full article

2nd July 2019 / Alan Moore

Living Beautifully Newsletter No.18

Living Beautifully by beautiful.business is a regular newsletter to share and inspire a different way of looking at the world: we have all had enough of ugly. As I have travelled over these past few months I become increasingly convinced of the universal nature of beauty. Applied to leadership and legacy we need leaders who can see an […]

read full article

27th June 2019 / Alan Moore

Is that the most beautiful decision you could make?

I was asked recently how one could simply and directly apply beauty into leadership? Imagine a company, a large automotive corporation is having a board meeting. The company is under pressure, decisions have to be made to counter its current poor performance of its sales and financial performance.  A number of the board have come […]

read full article

24th May 2019 / Alan Moore

Show Me Something Beautiful

Since publishing Do Design. Why beauty is key to everything. I have evolved and developed a deeper understanding of how, beauty as a lens, framework even a philosophy – can be applied to how we live, how we become better humans, how we can develop our leadership, and, how we can find deeper meaning in […]

read full article

5th November 2018 / Alan Moore

What can Morihei Ueshiba creator of Akido teach us about purpose

The great master of martial arts Morihei Ueshiba became deeply troubled as to his true defining purpose. So he retired into the mountains with a Zen philosopher to reflect upon his work and life. He gave up the practice of martial arts as a form of violence and created the graceful non-violent martial art of […]

read full article

16th October 2018 / Alan Moore

The only business model you need: responsibility for The Total

There is a concept called The Total; based around what we take, make and waste. All businesses are faced with costs associated to all three. The Total encompasses ethics, business, production process, products and the world we inhabit. We have an unlimited responsibility for The Total, a responsibility that we try but do not always […]

read full article

14th October 2018 / Alan Moore

Why the practice of craft makes a meaningful life

I was trained both as a typographer, and as a book designer. Both these practices are steeped in craft. So much knowledge required of materials (don’t get me started on paper – colour, transparency, weight, texture – to this today every piece of paper I touch is evaluated – receipts mostly), production processes, typefaces, and, […]

read full article

10th October 2018 / Alan Moore

Why we need a restorative economy

‘Capitalists are capitalism’s worst enemy’, wrote economist John Kay – ‘and particularly the market fundamentalist tendency which has been in the ascendant for the last 20 years.’ Kay adds: ‘Once we appreciate the historical anomaly of the post-war moment, we might see the capitalism of our own day in a proper light. With its imperious […]

read full article