6th October 2022 / Alan Moore

Designing a Beautiful Business at The Lost Gardens of Heligan

Designing a Beautiful Business at Heligan The Lost Gardens of Heligan, Cornwall – 25 November 2022 In partnership with the Lost Gardens of Heligan you are invited to attend our one day programme on 25 November 2022. This programme is designed for an intimate small group, to ensure a highly immersive and interactive exploration into the […]

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13th January 2021 / Alan Moore

How to create a business the world needs, a transformative online course

‘How to create a business the world needs’. Based on my forthcoming book ‘Do Build. How to make and lead a business the world needs‘, I’m running a transformative online course at Hawkwood. This programme will help you to create a different type of business: one that will regenerate and restore our economy, our environment, […]

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9th September 2019 / Alan Moore

Does capitalism need saving from itself?

Does capitalism need saving from itself? My thoughts on Gillian Tett’s article for the Financial Times The business case for beauty Beauty is regenerative The other day a business founder asked me if beauty could help his company become more profitable, I replied, ‘why would you want to do it any other way?’ We need […]

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14th July 2019 / Alan Moore

The business case for beauty

Article written for Management Today. Your company could be a work of art – and more enduringly profitable as a result, argues designer and author Alan Moore. Is the world a work of art? Nobel Prize winning scientist Frank Wilczek asked that remarkable question because he saw beauty in the fundamental laws of nature, which […]

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2nd March 2019 / Alan Moore

Pathway to Creating a Beautiful Business

Morning ritual. We walked. Having the gorgeous backdrop of Óbidos and its coast was a gift. Something magical happens where the land greets the sea segueing with the sky.  We made tracks – tracks a metaphor for a path walked. Who were we? “We” were 70 human beings working together, as one company. ‘We’ were […]

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6th December 2018 / Alan Moore

Living off the coast of Utopia

Emerson said beauty gets us out of surfaces and into the foundation of things. The Shakers, Doug Engelbart (the designer of the mouse and video conferencing), the inventor of Aikido, and tech company Raspberry Pi all share a common theme — they have all brought the new into the world, increasing our social, spiritual and economic potential. […]

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30th November 2018 / Alan Moore

Dieter Rams: Ten Design Principles for Creating a Beautiful Business

The philosopher Ralph Waldo Emerson said the question of beauty takes us from surfaces into thinking about the core foundations of things. This insight is vital to understanding that good design can touch all our lives in the minutest detail – and good design is foundational to beauty and what we bring into our world. […]

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16th November 2018 / Alan Moore

The Beauty of the Human

Bjarke Ingels Interview: The Beauty of the Human from Louisiana Channel on Vimeo. “The one thing all humans share is that we all inhabit the same limited amount of real estate, which is planet earth.” Danish architect Bjarke Ingels discusses an ultra local approach to architecture in a global world. The beauty of the human […]

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21st October 2018 / Alan Moore

Living Beautifully Compendium No.4

Beautiful things are prepared with love. Beautiful experiences lift the human spirit. They say, optimistically, life is worthwhile. If we can be more beautiful in our thoughts and in our actions, we can learn to live and work more beautifully. We’ve all had enough of ugly. This is the fourth ‘Living Beautifully Compendium’. It shows […]

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16th October 2018 / Alan Moore

The only business model you need: responsibility for The Total

There is a concept called The Total; based around what we take, make and waste. All businesses are faced with costs associated to all three. The Total encompasses ethics, business, production process, products and the world we inhabit. We have an unlimited responsibility for The Total, a responsibility that we try but do not always […]

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