10th May 2021 / Alan Moore

School of Beautiful Business Leadership Course

The world of business is in (re)evolution. The single pursuit of ‘profit at any cost’ has been replaced by a desire to build companies that create a better future — and enjoy commercial success. In this 6 part course I draw on my own practice and years of research into some of the most pioneering […]

read full article

11th March 2021 / Alan Moore

Book review of Do Build. How to make and lead a business the world needs

I am deeply grateful of this book review by Richard Brophy. This is my personal reflection on Alan Moore‘s new book for the Do Book Co. series. The book: ‘Do Build: How to make and lead a business the world needs. In this piece I try to situate Alan’s book in my own reflection on the […]

read full article

24th December 2020 / Alan Moore

Do Build. How to make and lead a business the world needs

In March 2021 I am publishing a new book. Do Build. How to make and lead a business the world needs. Paul Hawken writes about Do Build, “This may be the most enlightened, concise, and extraordinary book on business ever written. It could be said that true beauty and business have never met. They do […]

read full article

9th September 2019 / Alan Moore

Does capitalism need saving from itself?

Does capitalism need saving from itself? My thoughts on Gillian Tett’s article for the Financial Times The business case for beauty Beauty is regenerative The other day a business founder asked me if beauty could help his company become more profitable, I replied, ‘why would you want to do it any other way?’ We need […]

read full article

27th June 2019 / Alan Moore

Is that the most beautiful decision you could make?

I was asked recently how one could simply and directly apply beauty into leadership? Imagine a company, a large automotive corporation is having a board meeting. The company is under pressure, decisions have to be made to counter its current poor performance of its sales and financial performance.  A number of the board have come […]

read full article

14th June 2019 / Alan Moore

Living Beautifully Newsletter No.19

Living Beautifully by beautiful.business is a regular newsletter to share and inspire a different way of looking at the world: we have all had enough of ugly. I am curious about beauty – why does beauty call us? Why do we know instinctively beauty is about truth and ethics and, a life lived that feels worthwhile? Celebrating […]

read full article

24th May 2019 / Alan Moore

Show Me Something Beautiful

Since publishing Do Design. Why beauty is key to everything. I have evolved and developed a deeper understanding of how, beauty as a lens, framework even a philosophy – can be applied to how we live, how we become better humans, how we can develop our leadership, and, how we can find deeper meaning in […]

read full article

10th October 2018 / Alan Moore

Why we need a restorative economy

‘Capitalists are capitalism’s worst enemy’, wrote economist John Kay – ‘and particularly the market fundamentalist tendency which has been in the ascendant for the last 20 years.’ Kay adds: ‘Once we appreciate the historical anomaly of the post-war moment, we might see the capitalism of our own day in a proper light. With its imperious […]

read full article

12th June 2018 / Alan Moore

Can Businesses be Beautiful and Profitable?

The lens of beauty enables more thoughtful design. It inspires the crafting of more meaningful products and services. It creates a resilient business, with a more committed workforce. Beautiful leadership brings out the very best in people so they feel inspired to do their best work. Beauty is not a soft option, it takes hard […]

read full article