24th May 2023 / Alan Moore

Designing the designers for a more regenerative future

The Beautiful Design Project: is created for business leaders to reset their thinking and practice towards a more regenerative future, as well as providing the methodologies, skills and capabilities to build a business that will sustain them and the communities they serve over the coming years. Beauty is a verb. I do. There is a […]

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6th October 2022 / Alan Moore

Designing a Beautiful Business at The Lost Gardens of Heligan

Designing a Beautiful Business at Heligan The Lost Gardens of Heligan, Cornwall – 25 November 2022 In partnership with the Lost Gardens of Heligan you are invited to attend our one day programme on 25 November 2022. This programme is designed for an intimate small group, to ensure a highly immersive and interactive exploration into the […]

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29th January 2022 / Alan Moore

A short film about why beauty is key to everything

Do Design. Why Beauty is Key to Everything from Alan Moore on Vimeo. We are creative beings. We love to make things. This book will inspire you to create better things for better reasons. Things that people will love – for a long time to come. Some say beauty is a luxury. But what if […]

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10th May 2021 / Alan Moore

School of Beautiful Business Leadership Course

The world of business is in (re)evolution. The single pursuit of ‘profit at any cost’ has been replaced by a desire to build companies that create a better future — and enjoy commercial success. In this 6 part course I draw on my own practice and years of research into some of the most pioneering […]

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14th July 2019 / Alan Moore

The business case for beauty

Article written for Management Today. Your company could be a work of art – and more enduringly profitable as a result, argues designer and author Alan Moore. Is the world a work of art? Nobel Prize winning scientist Frank Wilczek asked that remarkable question because he saw beauty in the fundamental laws of nature, which […]

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14th June 2019 / Alan Moore

Living Beautifully Newsletter No.19

Living Beautifully by beautiful.business is a regular newsletter to share and inspire a different way of looking at the world: we have all had enough of ugly. I am curious about beauty – why does beauty call us? Why do we know instinctively beauty is about truth and ethics and, a life lived that feels worthwhile? Celebrating […]

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2nd March 2019 / Alan Moore

Pathway to Creating a Beautiful Business

Morning ritual. We walked. Having the gorgeous backdrop of Óbidos and its coast was a gift. Something magical happens where the land greets the sea segueing with the sky.  We made tracks – tracks a metaphor for a path walked. Who were we? “We” were 70 human beings working together, as one company. ‘We’ were […]

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31st January 2019 / Alan Moore

To Larry Fink of BlackRock, Beauty not purpose is the ultimate metric

At the beginning of 2019 Larry Fink CEO of Blackrock Investments wrote his yearly letter to CEO’s, Purpose and Profit. He argued that there is an urgent need to take the long-term view, but that short termism to protect legacy businesses, and monopolistic powerbases is detrimental to what happens next. Fink believes that ‘Purpose Will […]

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7th January 2019 / Alan Moore

A call to Beautiful Leaders and Makers 2019

The Business Case for Beautiful Business Every morning I walk in the countryside, during which I reflect on the many aspects of beauty, what beauty means to me as an individual, and, what beauty means for the work I do. What beauty means were we to use it as a frame and practice for ‘living’ […]

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6th December 2018 / Alan Moore

Living off the coast of Utopia

Emerson said beauty gets us out of surfaces and into the foundation of things. The Shakers, Doug Engelbart (the designer of the mouse and video conferencing), the inventor of Aikido, and tech company Raspberry Pi all share a common theme — they have all brought the new into the world, increasing our social, spiritual and economic potential. […]

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